Crossroads Of Change: A Media Challenge

POSTED: Tuesday, November 22nd, 2011

Rationale and Philosophy Behind The Boracay Island Global Media Convention, Dec. 8-10, 2011

Media’s complexion is swiftly changing, broadly hastened by the confluence of geo-strategic realities sweeping through cultural, psycho-social, political and economic dimensions of life.

Against such backdrop, the Publishers Association of the Philippines, Inc. (PAPI) finds it imperative to be constantly attuned to the challenges, given its track record as the country’s largest press aggrupation, encompassing membership that stretches from the mainstream media to those in the countryside.

As an integral part of its long journey of 37 years of dynamic advocacies founded on service, leadership and professionalism, PAPI has embarked on a new venture – taking the media to the next higher level.

Like the shifting sands in Boracay, media faces the crossroads of change — either stay parochial or go global and savor the opportunities it offers in a fast-moving and competitive environment.

Such scenario, however, requires functional linkages with like-minded peers in other parts of the world. Hence, the convening of the long-overdue, unprecedented 2011 Global Media Forum (GMF) set for Dec. 8-10, 2011 with the world-famous resort island of Boracay as the venue.

A record-first of sort in terms of scope and magnitude, the GMF’s launch will coincide with the 16th National Press Congress (NPC), an annual PAPI media-linked event.

The centerpiece theme, “The changing face of Asian Media,” aims to buttress media’s paradigm shifts at a time of new opportunities the global scene beckons to the Asian press as an agent of change.

As a pro-active lead convenor, PAPI has linked up with two key stakeholders — the newly formed Boracay Global Press Corps (BGPC) and its partner of long-standing, the privately-run Boracay Foundation, Inc. (BFI).

Basically, the underlying objectives are three-pronged:

First, to expose the delegates to best practices in the media industry, given the rapid changes in technology, corporate philosophy, public policy and other factors that influence media’s tempo and direction.

Second, to enable the participants to actively interact with and gain knowledge/perspective from the expert lectures of speakers and resource persons, both local and foreign.

And third, to encourage esprit de corps, goodwill and camaraderie among the delegates with the end in view of establishing a global network of media advocates and professionals linked via the internet and other forms of social media of mass communications.( By Juan P. Dayang )

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